What is the "Secret Sauce"?

Who is "Alice"?

Every successful Company has a Secret Sauce or Unique Sales Proposition. Our success is built on targeting the right prospects for your offerings at the exact time they are deep into the funnel and ready to make a purchase.

Unlike other Exchanges, we focus on the nonstandard auto insurance segment so you are delivered targeted customers that fit your risk profiles. No wasted effort or expense trying to filter your way to success.

Why nonstandard? It is estimated that over 60% of Internet traffic seeking insurance rates is comprised of what has historically been called nonstandard. Today, this class does not represent necessarily bad or high risk drivers, rather it looks like middle America, someone we call Alice.

Asset Light, Income Constrained, Employed

Looking at it differently, we see this traffic as simply nonpreferred by the larger national Brands, usually because of lower credit score. Alice generally buys lower limits of coverage and is most likely not seeking a home and auto bundling opportunity - the antithesis of current Insurance Brand marketing today.

Given the size of this market, if your Company desires growth, consider using the TBG Traffic Exchange to target this significant segment at an affordable cost. By focusing on this segment, we provide an efficient marketplace that eliminates the clutter of having National Brands competing for risks and driving up your marketing costs.

How we deliver the right customers

Don't confuse the customer

Our direct post solutions are the most attractive option for Carriers targeting certain geographies and risk types because you won't be competing with Carriers that are not likely to write the business. This reduces the bid price needed to attain maximum traffic.

In true competitive markets, our static and dynamic offer walls only display a limited number of carriers that truly 'fit" the customer profile - the options displayed are simple and targeted for easier customer decision making.

Simple design improves conversion

Digital marketing has become a design competition, Alice is looking for a solid solution to an insurance need, not flying unicorns and dynamic technology overthinking what the customer wants.

Limit the number of options

The customer sees only 3-5 offers that can be purchased immediately by binding online. By limiting the offers, conversion for each Carrier is higher providing better ROI.